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How to Use Meta Ad Account – Step-by-Step Guide for Businesses

If you want to advertise on Facebook or Instagram, you’ll need a Meta Ad Account. This is the backbone of all advertising activity within Meta’s ecosystem. But many businesses and marketers still struggle with setting one up correctly, connecting assets, and using it to run campaigns.

In this guide, we’ll walk you through how to use a Meta Ad Account step by step: from creation and setup, to adding payment methods, connecting Pages and Pixels, and launching your first ad campaign. We’ll also cover common issues and explain why upgrading to a Meta Agency Ad Account may be the smartest move for serious advertisers.

What is a Meta Ad Account?

A Meta Ad Account is your gateway to advertising on:

  • Facebook

  • Instagram

  • Messenger

  • Audience Network

It allows you to:

  • Create campaigns, ad sets, and ads.

  • Manage budgets and billing.

  • Assign roles and permissions to your team.

  • Connect assets like Pages, Pixels, and Catalogs.

Types of Meta Ad Accounts

  • Personal Ad Account – Linked to an individual profile. Easy to create, but limited, and more prone to bans.

  • Business Ad Account – Created in Meta Business Manager. Supports multiple users, assets, and better security.

  • Agency Ad Account – Provided by Meta partners (like GDT Agency). Offers higher spending limits, greater stability, and dedicated support.

👉 If you’re just starting out, a Business Ad Account may be enough. But if you plan to scale aggressively, you’ll likely benefit more from an Agency Ad Account.

Readmore: Meta Ad Account Benefits – Why Your Business Needs a Meta Agency Ad Account

How to Create a Meta Ad Account in Business Manager

Creating a Meta Ad Account is simple if you follow these steps:

  1. Log into Business Manager

    • Go to business.facebook.com and log in.

  2. Go to Business Settings

    • On the left-hand menu, click Business Settings.

  3. Create a New Ad Account

    • Navigate to Accounts → Ad Accounts → Add → Create a New Ad Account.

  4. Fill in Account Details

    • Choose a name, time zone, and currency.

    • Decide if this account will belong to you or your business.

  5. Confirm Ownership

    • Link the account to your Business Manager and save changes.

💡 Pro tip: Always set the correct currency and time zone at the start. Once set, these cannot be changed.

Adding People & Assigning Roles

A Meta Ad Account supports multiple users, each with different access levels. This is critical for agencies and teams working together.

  • Admin: Full access, including billing and user management.

  • Advertiser: Can create and manage ads but not billing.

  • Analyst: Can view reports but not edit ads.

How to add users:

  1. Go to Business Settings → People.

  2. Click Add People, enter their email address.

  3. Assign a role (Admin/Advertiser/Analyst).

  4. Send an invite.

👉 Best practice: Only grant the minimum necessary access. This protects your account from misuse or accidental errors.

Setting Up Payment Methods

Without payment, you can’t run ads. Here’s how to add billing information:

  1. In Business Settings, go to Payments.

  2. Click Add Payment Method.

  3. Choose from:

    • Credit or Debit Card (Visa, Mastercard, Amex).

    • PayPal.

    • Bank Account (for eligible countries).

  4. Add a backup payment method to prevent ad interruptions.

Billing Options

  • Prepaid (Pay-as-you-go) – Pay in advance for ads.

  • Postpaid (Automatic billing) – Ads run until you reach a billing threshold or monthly invoicing.

💡 If you run large campaigns, Meta may approve monthly invoicing, letting you pay by invoice instead of card.

Connecting Pages, Pixels & Catalogs

Your ads won’t perform well unless you connect the right assets.

  • Pages: Connect the Facebook Pages or Instagram accounts you want to advertise from.

  • Pixels: Install the Meta Pixel on your website to track visitor actions and optimize conversions.

  • Catalogs: For e-commerce, connect product catalogs so you can run dynamic product ads.

👉 This integration allows you to retarget customers, build lookalike audiences, and track ROI more accurately.

Creating Your First Campaign

Now the fun begins! Here’s how to launch your first campaign in Ads Manager:

  1. Choose a Campaign Objective

    • Awareness (reach, brand awareness).

    • Consideration (traffic, engagement, video views, lead gen).

    • Conversion (sales, purchases, store visits).

  2. Set Up an Ad Set

    • Define your target audience (location, age, interests, behaviors).

    • Choose placements (automatic recommended, or select Facebook/Instagram/Stories).

    • Set your budget and schedule.

  3. Build Your Ad

    • Select ad format: single image, carousel, video, or collection.

    • Upload creative assets (image/video) and write ad copy.

    • Add a call-to-action (Shop Now, Learn More, Sign Up).

  4. Publish

    • Review settings → click Publish.

    • Your ad goes into review before going live.

Monitoring & Optimizing Performance

Once your campaign is live, track it carefully in Meta Ads Manager.

Key metrics to watch:

  • CTR (Click-Through Rate) – Higher is better.

  • CPC (Cost Per Click) – Lower is better.

  • CPA (Cost Per Action) – Cost per lead or sale.

  • ROAS (Return on Ad Spend) – Overall profitability.

Optimization Tips

  • Run A/B tests with different creatives or audiences.

  • Scale winning campaigns by gradually increasing budget.

  • Pause underperforming ads to save money.

Common Issues & Troubleshooting

Even experienced advertisers face issues. Here are the most common:

  • Ad Account Disabled

    • Cause: Policy violations or suspicious activity.

    • Fix: Appeal through Meta Support. Always review policy compliance.

  • Payment Errors

    • Cause: Expired card, insufficient funds, or bank restrictions.

    • Fix: Add a backup payment method or contact your bank.

  • Spending Limits

    • Cause: New accounts start with low limits.

    • Fix: Build trust gradually OR upgrade to an Agency Ad Account for higher limits.

Why Consider a Meta Agency Ad Account?

While Personal and Business accounts work for beginners, serious advertisers benefit from Meta Agency Ad Accounts.

Advantages:

  • Higher spending limits – Run large campaigns without restrictions.

  • Greater stability – Reduced risk of bans or sudden shutdowns.

  • Agency support – Direct assistance from Meta partners.

  • Scalability – Ideal for businesses and e-commerce brands scaling fast.

👉 If you’re tired of unstable accounts holding you back, a Facebook Agency Ad Account is the solution.

Why Choose GDT Agency for Meta Agency Ad Accounts?

Since 2021, GDT Agency has helped hundreds of businesses succeed with Meta Ads. We provide:

  • Trusted accounts – Safe, stable, and verified.

  • Unlimited scaling – Higher spending limits for fast-growing companies.

  • Full transparency – Clear contracts, no hidden risks.

  • Expert support – Our experienced ad specialists are available 24/7.

📌 CTA: Contact GDT Agency today to get your Meta Agency Ad Account and take your advertising to the next level.

Conclusion

Learning how to use a Meta Ad Account is essential for running effective Facebook and Instagram ads. From setting up your account and adding payment methods, to connecting Pages and Pixels, and launching campaigns — this guide has covered everything you need to get started.

But if you’re serious about scaling, don’t let small account limits or unexpected bans slow you down. A Meta Agency Ad Account offers the stability, higher budgets, and dedicated support your business needs.

👉 Partner with GDT Agency and unlock the full potential of Meta advertising today.

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